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IRONMAN Certified Coaching

In August 2015 World Triathlon Corporation opened IRONMAN University. Bob Butler became one of the first triathletes to graduate as an IRONMAN Certified Coach.

Becoming an IRONMAN Certified Coach was like getting certified as a Physical Therapist, a Personal Trainer, and a Nutritionist, plus needing a couple dozen triathlons of real-world experience all at the same time. The expert knowledge and experience of the veteran IRONMAN U Master Coaches, most of whom are multiple time IRONMAN World Champions, was absolutely extraordinary.

Now Bob is ready to help you engage IRONMAN training to make health setbacks, injury, and poor conditioning like it never happened… and get you ready for one of life’s truly transformational accomplishments, completing a 70.3 or 140.6 IRONMAN race.

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Beginners and Intermediate Athletes now have access to the extraordinary IRONMAN training curriculum.

Perhaps surprisingly, the IRONMAN Certified Coach curriculum is Not “No Pain No Gain.” It would better be described as “No Brain No Gain.” The IRONMAN curriculum is based on science, effort being balanced by rest and recovery, the avoidance of injury, and being compatible with career, personal and family lifestyle needs.

IRONMAN Certified Coach

IRONMAN Training

Bob Butler

Bob Butler

About Coaching

Coaching Philosophy

About Business Model

Our Business

About Swim Training

Swim Training

About Bike Training

Bike Training

About Run Training

Run Training

About Strength Training

Strength Training

We create a completely customized Personal Training Plan based on your starting fitness and race experience, race goals, motivation, family support, resources and availability. Then we update and fine tune your Personal Training Plan every step of the way to optimize your progress.

Typical Training Plan

Take Control of Your Training. Yeah, There’s A Plan For That.

Our program is not a general fitness program. We do not simply sell training plans. We begin training plan development by determining specific race goals, such as completing your first Sprint or Olympic distance Triathlon, an IRONMAN 70.3, or even a full IRONMAN. Then we work back to develop an optimized plan to get you there with the least disruption in your life, without injury, and with enough energy to feel wonderful about your accomplishment.

Smith Mountain Lake VA Sprint

First Triathlon Plan

This is our 16-week Personal Training Plan to get you ready to successfully complete your first Sprint Triathlon without injury.

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Raleigh 70.3

IRONMAN 70.3 Plan

This is our 20-week Personal Training Plan to get you ready to successfully complete your first IRONMAN 70.3 without injury.

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Kona Ironman


This is our 24-week Personal Training Plan to get you ready to successfully complete your first IRONMAN without injury.

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Real Support. Real People.

We know what it’s like to need support. Our philosophy is to treat you as we would like to be treated. With a hands on support center, online documentaiton and HD video tutorials, it’s no wonder that some of our best reviews are about our amazing support.

Support System

Our support system is the perfect place to receive more detailed instructions on using your Training Plan.

The Golden Rule

We know everyone needs support and at Tri Guru it’s all about being accessable.

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Extensive Documentation

Online and easily accessible, these are detailed instructions on how to use your Training Plan.

Find The Answers

This is the place to find just about anything you need to know about using your Training Plan.

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HD Video Tutorials

Nothing is easier than learning first hand by watching a nicely composed high-definition video.

Learn By Watching

Watch our HD narrated video tutorials to quickly learn how to improve your technique.

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Join the Athletes Working With Bob Butler to Be Amazing!